MISSION STATEMENT
To craft wheels that are more than just components—they are lasting expressions of passion, precision, and timeless American craftsmanship. At Battle Born Wheels, we transform consumers into owners by delivering products that are designed to endure, inspire, and enhance every journey.
Core Values:
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Passion Meets Precision: Our dedication to excellence drives us to create wheels that combine meticulous craftsmanship with our love for vehicles.
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Made in America: We take pride in producing our wheels locally, ensuring every product upholds the high standards of American manufacturing.
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Creating Owners, Not Consumers: We believe in fostering a deep connection between our products and their owners, turning everyday drivers into passionate caretakers.
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Lifetime Value Products: Our wheels are designed to last, providing enduring value that outpaces trends and withstands the test of time.
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Timeless Designs: We create designs that remain relevant and captivating, no matter the era.
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Repairability: We prioritize repairability, ensuring that our wheels can be restored and maintained for a lifetime of use.
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Minimalist, Functionally Driven: Our designs follow the principle that less is more, focusing on essential function without unnecessary embellishments.
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Guided by Functionality: Every design decision is driven by functionality, ensuring that our wheels perform as beautifully as they look.
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Good Design Is as Little Design as Possible: We adhere to the principle that good design is unobtrusive, purposeful, and devoid of excess.