Jan 15, 2026

Introducing Fastland: OEM+ Parts Built Like Tools

If you’ve been around Battle Born Wheels for any amount of time, you already know how we think: design first, function always, no fluff.

Over the years, a lot of customers have asked about the little details on our trucks—the small fixes, the clean solutions, the parts that should exist but don’t. That’s where Fastland comes in.

What is Fastland?

Fastland is my small-batch workshop brand for OEM+ parts—solutions that feel like they belong on the vehicle from the factory, just better.

clean fitment
real-world durability
hardware and finish that doesn’t feel like an afterthought
parts that look simple… because they were designed properly

Fastland isn’t replacing Battle Born Wheels. BBW remains the wheel brand. Fastland is the outlet for everything around the build—the accessories, recovery, lighting, and the small problems worth solving.

Why launch it now

Honestly: I missed building things purely because they needed to exist.

I’m an engineer and a maker at heart. The wheel business is awesome, but it’s also a big machine—production, logistics, inventory cycles, tariffs, shipping, etc. Fastland is the opposite: a focused workshop standard where I can design, machine, test, and ship small batches without compromise.

The Fastland standard

Every Fastland product has to earn its way onto the site. That means:

Fitment: designed around real vehicles, not generic “should work” assumptions
Finish: premium coatings and surfaces that match the rest of your build
Hardware: included when it matters—and spec’d like it should be

Fastland is OEM+. Not flashy. Not gimmicky. Not “add a logo and call it innovation.”

First drop: Gladiator JT

Fastland is launching with Gladiator JT parts first—because that’s what I’m building and testing right now.

The first product is a clean solution for rear lighting using the factory reflector location. The second is already in prototype phase (recovery-focused) and will be released after testing.